He learned to craft durable containers and how to pack them properly — a well-respected profession at the time. In , years after he had mastered his craft and became well respected for it, Vuitton ventured out on his own to open a shop on Rue Neuve des Capucines. It was here that he began to establish himself as a luggage maker. Then, in , Vuitton designed the first Louis Vuitton steamer trunk. At the time trunks had rounded tops to allow for water to run off but this did not allow for convenient stowage.
Vuitton introduced a flat, yet waterproof, trunk that was easily stackable. With a burgeoning business, Vuitton moved his family and workplace to Asniere, where he employed twenty workers to craft his trunks. By he would have employees, and in the company would more than double in size. After years of success, Vuitton began to experiment with the design of his luggage by introducing a new striped canvas pattern and later the still well-known Damier print The hand-painted patterns were developed to prevent counterfeits.
Even in the late s, Louis Vuitton was enough of a status symbol to warrant counterfeiting. In , his son George invented and patented an ingenious locking system that made it impossible to pick the lock of their trunks. This lock is still used today. His son, Georges Vuitton, became the new head of the luxury house. Under his direction success followed and the iconic monogram rose to fame among elite clientele. With this rise in prominence, the brand caught the eye of one of the most established of fashion icons: Gabrielle Chanel.
In , a dome-shaped handbag meant for personal use, rather than travel, was created specifically for Chanel. It was redesigned to be more compact and streamlined for everyday use and dubbed the Squire until it was renamed the Alma in With the success of its smaller goods, Louis Vuitton expanded its product line to include the Keepall , Speedy , and the Noe The demand for these bags was extraordinary, so much so that they are still currently made in a myriad of materials and sizes.
In , Georges passed away and his son, Gaston-Louis Vuitton, stepped up to run the house. Are you interested in finding a Louis Vuitton items?
Check out our collection or send us a message! Sources Louis Vuitton Biography. November Chanel's new price increase. The different sizes of the Louis Vuitton Keepall. Everything about the Chanel 19 bag. My Cart. Home News History of the brand: Louis Vuitton. History of the brand: Louis Vuitton. Posted on Jul 10, The history of one of the most iconic luxury brands Youth of Louis Vuitton Louis Vuitton was born into a working-class family; his father was a farmer and his mother a milliner. Setbacks Because of the popularity of all Louis Vuitton designs, the company suffered from plagiarism a lot.
Creating iconic bags and expending the business Throughout the s Louis Vuitton really expanded their business, as they started introducing bags and items next to their famous trunks.
Some iconig Louis Vuitton bags - by Etoile In Louis Vuitton was able to re-invent their classic canvas, thanks to new technologies. The first creative director It was only in when Louis Vuitton appointed their first ever Creative Director.
Marc Jacobs, Louis Vuitton's first Creative Director is responsible for their step into the fashion world - by Louis Vuitton Thanks to Marc Jacobs as the creative director, the first decade of the new century was all about launching new products. Explore November Chanel's new price increase. Louis Vuitton. Buy it now More payment options. So, the question beckons…how exactly did Louis Vuitton achieve its world famous status?
Well, today we have a look at how this legendary brand became so iconic and sought after over the last decade and a half, so read on to find out more. Did you know that Louis Vuitton is named after the very person who started crafting suitcases in ? With word getting around, it was in no time that Louis found himself inundated with customers who were looking for the best of the best when it came to luxury suitcases.
In , Louis Vuitton introduced the now world famous LV monogram , a design which is recognised by people all over the world in The company also operates in over 50 countries with more than stores worldwide.
The secret to success? Every bag, wallet or belt made by Louis Vuitton is individually handmade with the utmost care.
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