Born Kevin Anthony Jackson on November 28, , Sanchez began his singing career in church, then later moved into secular music. He was just six when he first sang at the church his parents attended in St. At age 11 he was in the Sunday school choir of Rehoboth Apostolic Church, and by age 13 he was singing leads and conducting the junior choir and later the senior choir.
Jackson's taste in music changed after meeting new friends at St. Andrew Technical High School. They went to parties where sound systems--which were comprised of a deejay or selector , music, sound equipment, technicians, managers, and supporters--played.
Jackson discovered an affinity for the music he heard there, and he gradually replaced singing in the church choir with performing at parties. At age 19 Jackson became a selector--someone who manages the turntables by selecting and playing records and CDs--for the popular Rambo Sound System. It was around this time that the system's top deejays, Flourgan, Daddy Lizard, and Red Dragon, gave him the nickname that became his professional name.
The trio christened him Sanchez, the name of a popular professional South American soccer player, after he executed an overhead scissors kick during a soccer game. Soon Sanchez was a triple-threat selector, meaning he selected, acted as mic chatter someone who supports the selector by introducing music and building crowd enthusiasm , and dubbed sang.
Sanchez uses the name Bottle Drinks as a selector. Despite his success as a selector, Sanchez had trouble realizing his dream of singing on records. He approached several record companies to no avail before Redman International gave him an opportunity in the fall of , naming the artist Sanchez D on his early records. According to the Encyclopedia of Popular Music , Sanchez D's voice was "distinctive but untutored, and its roughness matched the equally gritty dancehall rhythms of the time.
Sanchez debuted on the United Kingdom charts in with the more traditional song "Tears. The following year Winston Riley produced Sanchez's second album, Loneliness. Sanchez's rendition of "Loneliness Leave Me Alone" turned out to be the singer's biggest hit ever. Sanchez's second album in , Sweetest Girl , produced another title hit. In Sanchez's popularity continued with the release of more albums and hit singles.
Mostly he demonstrates a smooth, soulful style which he administers to his emotional ballads, but he has a dancehall side as well. Sanchez has continued recording numerous hits over the years, many of them romantic songs. Shadd Douglas noted in the Cincinnati Post , "Sanchez has cultivated an Afro-erotic sound that sweetens the music at a hot and rhythmically bass-dominated dancehall party.
The kind of songs to dance close to. A member of his church choir throughout adolescence, he became immersed in reggae while in high school, and was eventually named the selector for the local Rambo Sound System.
In time, Sanchez turned to singing as well, and in issued his debut single "Lady in Red"; a year later, he scored a major hit with the Winston Riley -produced "Loneliness.
He released Songs from the Heart in mid His gospel album, He's Got the Power , would follow in , while his effort Now and Forever was a return to secular music. AllMusic relies heavily on JavaScript. Please enable JavaScript in your browser to use the site fully. Blues Classical Country. Electronic Folk International. Jazz Latin New Age. Aggressive Bittersweet Druggy.
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