The NBA and Nike signed an eight-year deal beginning with the season, giving the world's largest apparel brand a marketing edge in an increasingly global sport. Nike will become the first apparel partner to have its logo, the swoosh, appear on all on-court uniform designs, according to the statement. NBA's previous uniform contract with Adidas did not allow the company to put its logo on players' jerseys. Nike will now have the global rights to design and make jerseys, in addition to warm-up outfits and shooting shirts.
Adidas said in March that it decided not to renew its year NBA partnership. The decision reflected a change of direction by the German company, which is putting more emphasis on developing new products and sponsoring individual players. Nike has been a marketing partner of the NBA since According to a NBA press release, that partnership allowed Nike to use the NBA name and its players to market basketball merchandise.
Shares of the Beaverton, Oregon-based company gained 1. The stock has gained 8. The contract indicates that D. Enterprises has space in a Chicago office building but its mailing address refers to an office for the Wasserman Media Group located in a Los Angeles office building. Because by signing through an LLC, Rose absorbed less financial risk and better protected his money from liability.
As a result, both are treated as separate entities for purposes of liability—a significant point for Rose given that he was unsuccessfully sued by a woman who claimed that he had raped her. Depending on how it is configured, an LLC can also offer its owners tax advantages. Earning this award obligates Adidas to pay him much more money. McCann: Adidas has not only agreed to pay Rose millions of dollars to endorse its products.
Instead, it places the onus on Rose to find out if associating with another product or company could cause Rose to breach the contract. A good agent, however, stresses to his or her client of the need to have continuous dialogue with the endorsed company in order to avoid unintentionally violating the contract. It often depends on who you ask, which sort of defeats the point of using a uniform moniker that is supposed to clarify rather than confound.
As an apparel company, Adidas is especially aware that categories of clothing can mean different things to different people. To avoid the risk of Rose and Adidas having conflicting understandings of fashion terms, the contract painstakingly defines categories of clothing.
McCann: Throughout the endorsement deal, Adidas frequently reminds Rose of the exclusivity of their agreement. The company wants representatives of Rose to reach out to Adidas before Rose wears or publicly uses a product that Adidas might consider to be a rival product.
Adidas employing far-reaching and ambiguous language advances that objective. Adidas wants Rose to know that he is also obligated to think of it as his team. The deal goes from Oct. Rose, who was the No. He was coming off his best season in the NBA. He continued his excellent play into the season.
He suffered serious injuries to both of his knees. Although his surgeries were successful, they may have robbed him of some of his elite quickness. The now year-old has also encountered assorted controversies, most disturbingly an accusation of rape. Rose is hardly the kind of athlete Adidas would prefer to be the face of the company in Yet put yourself back in Rose was a young and dynamic superstar on the rise.
He seemed poised to have a long and marketable career. It was plausible that Rose could play at a high level in the NBA until age 36, the age at which his endorsement deal is scheduled to end. As the contract makes clear, the deal could be terminated if Rose retires from basketball prior to This clause may be one reason why Rose has decided to continue his career: if he retires anytime soon, he would forgo being paid tens of millions of dollars.
And so long as that happens, Adidas will have to pay him. LeBron James and Kevin Durant , both of whom are with Nike, are the highest-earning active players when it comes to shoe endorsements. Lillard, who was the Rookie of the Year and made his first All-Star appearance this season, has connected with young fans because of his shooting ability and easygoing personality.
He has averaged I'm excited for what the future holds for me and adidas. While Lillard did not have a signature shoe in his first two years with the adidas brand, the company will likely put one in its plans. Like Rose, one thing adidas has going for it is that Lillard is on a team whose primary colors are red and black, which have been the most popular colors for sneakerheads since the early days of Air Jordans.
As adidas continues to market Lillard more, the question will be whether he can break out of the Portland market, which could be a challenge. Chris Grancio, Adidas' global basketball general manager, said the deal hasn't been as lucrative as hoped. Adidas has been unable to make up lost ground with Nike and its Jordan brand, which account for roughly 96 percent of the basketball shoe business.
Adidas has been the league's official uniform and apparel supplier since , when the company acquired Reebok, the previous supplier for the NBA. Mainly because I travel so much and I see the model work so successfully here.
0コメント