Then, merge your findings with the best times to post on social media according to 20 major studies compiled by Co-Schedule :. Facebook: Thursdays, Fridays, Saturdays, and Sundays at 9 am, 1 pm, and 3 pm are generally the best for reach and engagement. Saturdays and Sundays for the highest engagement. Posting at 3 pm will get the most clicks. Posting at 1 pm will get the most shares. Instagram: Mondays and Thursdays between 8 am — 9 am.
LinkedIn: Tuesdays, Wednesdays, and Thursdays at 5 pm. Pro tip: If you are a national organization with supporters located across the U. Creating a content calendar is a great way to both map out content in advance and schedule posts to be delivered at peak times.
How often should you post? Good question! Although it depends on your audience, here is what we recommend to our clients:. Facebook: times per day depending on how large your following is. That is to say, posts that are amusing, interesting, surprising, pleasure-driving, or exciting will get more engagement than posts that incite sadness, fear, or anger.
Be sure your social posts stand out with graphics like:. Hashtags should be memorable, unique, and relevant to your organization.
One to two is good; any more, and your post may actually start to lose interactions, as seen here by a study done by SocialBakers :. Pro tip: When picking hashtags, look for trending hashtags and use tools like Hashtags. A pinned post is a status update that you manually select to stay at the top of your timeline, meaning that that post will be the first thing your visitors will see.
Pin your best content to the top of your Facebook and Twitter account to get more visibility and engagement for that great piece of content.
Sign up to accept donations on Facebook. This process could take two to three weeks. Once your page is approved to accept donations, log in to Facebook, and click "Publishing Tools" in the top menu of your Facebook Page. Find the Donation Settings under Fundraisers. Check the box next to "allow people to create fundraisers" and to "allow people to add donate buttons next to their posts. Be sure to click Save. We hope this post encouraged you to jump on the bandwagon to create and manage a Facebook page for your nonprofit.
Within just a few hours a week, this platform will help you check off many marketing goals, and will help you reach new audiences that would love to know about the incredible work your organization does. And best of all? Let me know in the comments! Get the report now! This website uses cookies to ensure you get the best experience on our website. Learn more. When you use a WildApricot site, third-party partners may use cookies and similar techniques to collect user data for the following purposes:.
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In turn, this will help boost member engagement with your current followers, especially those in the photo. A photo of real members lets potential members know your organization is personable, inviting, and most importantly, that your organization cares about its members. How does that feel? Here are four simple things you can do to get more followers: Use Facebook search to invite your Facebook friends to like the Page. This is located on the bottom right of your Page.
These friends will receive a notification inviting them to like your Page. Email your current subscribers and members with a link to your Facebook Page and ask them to like it.
Simple copy and paste this text into an email. Add a Facebook link to your website. That way, all your website visitors can see your updates and like your Facebook Page right from your website. Simply scroll down their homepage to see their Facebook feed. If you want to add a Facebook feed onto your website, visit Facebook for Developers , which shows you the steps.
However, you may need a little technical expertise to do this. How to Create a Content Plan Next, you should create content buckets to guide the kinds of posts you will create. Five Inspiring Posts from Nonprofits on Facebook Do you need a bit of inspiration before choosing content buckets? Make Facebook Live Videos Time: no extra time if streaming during events Videos continue to be one of the most popular and high performing media to use on Facebook. Here is how you can go live straight from your smartphone: Go to the 'create post' section of your page and click the Live button.
Try these engagement methods: Say hello to commenters by name and reply to their comments. Create Facebook Events Time: 15 minutes When planning an event for your organization, don't forget to include a Facebook event.
Here are the steps: Go to the Facebook Events page , and click the Create Event button at the bottom-left of your screen. Four Ways to Promote Your Event Share the event frequently from your Facebook page, and pin the post to the top of your page. Create Facebook Nonprofit Ads Time: 1 hour Facebook prioritizes friends and family posts over brands , making it harder and harder for nonprofit Facebook posts to be seen organically.
Facebook shared these tips to get the most engagement from your ads: Use vertical videos, which is how most people use their phones. Time: Once approved, 3 minutes Facebook Fundraisers allow people to create a fundraiser for their favorite organizations through Facebook. Cons You won't be able to cultivate an ongoing relationship with donors since you will not receive any donor information.
Nonprofit Social Media Strategist Julia Campbell gives solid advice to help you decide if Facebook Fundraisers will work for your organization: "To determine if nonprofit fundraising on Facebook will work for your nonprofit, always return to your goals.
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Browse the titles of UpWorthy. Create content that makes people better at doing what they do as it relates to their jobs or relationships.
What are some tips you can offer on a regular basis? Not just visual memes, either! Internet culture has its own lexicon of joke frames think of it as the knock-knock joke but with even weirder humor.
Crisis Text Line is a pro at this. What tips and tricks do you use to make manage Monday anxiety? Look at publishers like the New York Times, New Yorker, and Paris Review on Twitter and Facebook to see not only how they re-share content, but also how they test out different captions with each share to keep it interesting for those who may have seen it the first time. Content is especially relevant and re-relevant on holidays and anniversaries.
What do your employees do outside of the office? How people been impacted by your services? Consider a Humans of New York approach. Contests and giveaways will drive action. Use a tool like Shortstack to run a content-locked download or a giveaway of merch or swag this can also be a great way to collect email addresses from entrants.
Stream on Instagram or Facebook from a presentation, a practice session, or a demonstration either of your work or a protest demonstration — it all goes in An email address is far more valuable than a social media follower. Use social media like a more interactive pop-up and remind your followers old and new that there are more ways to connect with your nonprofit than social media.
This is especially fun on Instagram. Try taking one image and breaking it up into 3, 6, or 9 squares. So, which one should your organisation use? Each one would have different pros and cons, so it would all depend on what your strategy is for Facebook use.
We shared our initial Facebook Page strategy here, if you're interested. For the rest of this resource, we will talk about setting up and managing Facebook Pages for nonprofits and charities. There's always plenty to learn about making the most out of Facebook for nonprofits. So, it's useful to follow blogs and other social media accounts who share such information.
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